Our History

Following a career working in Digital Marketing and E-Commerce for fashion brands, Margarita Asimakopoulou, founder of Artemis & Apollon, decided it was time to bring her own dream to life. A dream of starting a kid’s clothing brand inspired by her childhood loves, Greek mythology and sketching.

Margarita embarked on the Childrenswear Design course at Central St. Martins to ensure she acquired the best skills for starting her own brand.

As a Greek, Margarita was brought up cherishing the mythological stories of Greek legends and imagining their adventures. This fascination and love has never died and forms the core of her storytelling brand. 

Artemis & Apollon: Mythical fashion for legendary kids.

Artemis & Apollon were siblings from Greek mythology. Artemis the goddess of hunting and Apollon the god of poetry and art – the perfect role models for boys and girls around the world.

Artemis & Apollon is not just a quality clothing range but gives a child a fun friend and hero at their side. Through sharing the stories, characters and
adventures of Greek mythology with children around the globe we bring the stories of the past into the present, cherishing them for evermore.

In honour of Margarita’s grandmother, who was named Artemis, after the goddess of hunting, the brand pays tribute to a strong, inspiring woman whose legacy lives on today in both Margarita and this brand.