Greek Mythology, Reimagined.

ORIGINS

Artemis & Apollon is a Greek premium childrenswear brand founded in 2019, reinterpreting mythology through contemporary design for modern families.
We grew up with these stories — gods, winds, sea creatures, heroines and explorers.
Today, we translate them into refined garments designed to move between seasons, generations and places.

Timeless by nature. Seasonless by design.

STORIES THAT EDUCATE

Mythology is living culture.

Each illustration carries narrative depth, encouraging curiosity, imagination and learning. Our pieces are created to spark conversation and connection.

Clothing can educate. Clothing can endure. Clothing can travel.

MADE IN GREECE

Every Artemis & Apollon garment is produced in Greece in limited quantities.

We work with carefully selected cotton fabrics, premium finishes and traditional silk-screen printing techniques that ensure clarity, texture and longevity.

We create fewer pieces, but better ones — garments that hold their shape, their print and their story over time.

CONTEMPORARY. CULTURAL. REFINED.

Our aesthetic blends heritage with modern restraint.

Expressive, yet refined. Playful, yet precise.

Designed across generations. Rooted in culture.

Childrenswear viewed through a cultural lens.

A GLOBAL JOURNEY

Since its launch, Artemis & Apollon has been presented at international trade fairs including Pitti Bimbo in Florence and featured among emerging childrenswear brands by British Vogue.

Worn by families across continents, the brand continues to grow through selective partnerships and shared values. Today, Artemis & Apollon is present in luxury hotel boutiques, curated concept stores and international airport retail.

Greek at heart. Global in perspective.

RESORT. CITY. HOME.

Artemis & Apollon is created for real life — beyond a single season.

From resort destinations to everyday moments, our pieces transition naturally between environments.

Unmistakably Greek.
Rooted in culture.
Always intentional.

THE ILLUSTRATION

In collaboration with illustrator Olya Tsikhanchuk, each print reinterprets mythology with clarity and restraint.

Illustration becomes narrative. Fabric becomes story.

THE FOUNDER

Founded by Margarita Asimakopoulou following a career in Digital Marketing and E-Commerce, the brand bridges Greek cultural heritage with contemporary design.

After completing a Childrenswear Design course at Central Saint Martins, she shaped a label where mythology meets modern life.

Raised in Greece, Margarita grew up surrounded by mythological stories — tales of gods, twin forces, light and wilderness, strength and harmony. What began as childhood fascination evolved into a design language where mythology becomes wearable narrative.

The name Artemis & Apollon reflects this duality. Inspired by the twin deities — Artemis, goddess of the wild, and Apollon, god of light — the brand embodies balance: instinct and clarity, freedom and refinement.

Artemis also honours Margarita’s grandmother, whose strength and continuity remain woven into the brand’s identity.